Okay, enough of that rant. I don’t actually remember the names of some of the torrent clients I started playing with years ago, but for my tastes none of them were what I was after. Hulu was a fresh new approach and with my Xbox 360 and Media Mall’s Playon software I could stream their large but often limited library to my home theater projector. It was good. That was until the annoyance of the Playon software losing the connection and failing during the middle of shows outweighed the novelty of it.

Enter Boxee. I’m just beginning to experiment seriously with TV alternatives since I ditched cable for tv this month. Last night’s experiment was my MacBook Pro running Boxee software hooked up to my Sony XBR 32″ tv (amazing picture by the way Sony) and using my iPhone remote for controlling the MBP.

I have to say, it was very impressive. The only disappointments were the lack of subtitles being available (we have a deaf friend staying with us right now) and again, though a large library, big chunks of seasons of shows we wanted to watch missing.

I’ll keep poking around with Boxee and see how it performs. Wish it would hook up through my Xbox 360 to my home theater projector though. (hint hint hint folks at Boxee or some clever media software developer).

I’ll keep recording thoughts from my experiments here on the blog. Please feel free to share your experiences as well as we all work together to foster TV 2.0.

While visiting with them putting together their video we learned that Jeff had been paying $430/month for Yellow Pages advertising and had determined it brought them little business, and definitely not $430/month of business, in the last year. So they bravely made the decision to dump the Yellow Book ads altogether in 2010 and apply more effort to taking advantage of the new advertising avenues that the Internet had birthed.

He explained that they had set up a Facebook fan page and in the first week it was live they had two customer purchases from the effort. We were obviously there shooting a video which has been posted to the COVIDCO channel on YouTube and was posted to their Facebook page, will eventually be on their web site and posted to their Google Local Business Ad.

This morning visiting their Facebook page I saw a great use of the fan page:

In this case they are sharing some interesting trivia and giving a great related-to-the-fact discount to anyone who brings in something specific to ask for the special pricing.

What are some of the reasons I think the efforts of The Optical Centre are so brilliant?

1. Jeff and crew know their target client demographic is most likely going to be on Facebook over the Yellow Pages or other traditional print media
2. They have not only embraced the new media, they are working regularly, although not spending all day plugged into it, to build their fan base and to stay in touch with them as more than just a static ad on a page
3. They are not paying premium dollar to be compared side by side on the same page to all their local and national competitors (something you are doing if you are still pouring top dollar into the Yellow Pages btw)
4. Their Friday Fun Facts are interesting AND totally trackable… they know exactly who came into the store because of their efforts
5. In a traditional advertising model they would have spent some significant money to have a catchy ad designed which then got printed once or twice to a set circulation and maybe only offered one single special for the duration of the ads life – I could go on about details of this, but that might need to be another article altogether
6. Jeff and crew are doing more than advertising, they are investing in developing relationships with their customers

I just have to give Jeff and crew props for bravely going where few even timidly are going before them. Now, Jeff and crew… where’s that OpticalCentreLongmont (or Great-Glasses) twitter account?

I don’t want to sound like a conspiracy theorist because I don’t see this as a big conspiracy. Actually, I marvel at the prowess of these marketing moguls.

Initially there were two approaches to the rouse. In both of the approaches the national companies sought to enlist local videographers and filmmakers to shoot video for their companies to supposedly be profitable for both (did you ever notice you were never told what the cost to the company’s clients was… I’m just sayin’). One set of companies were seeking to sell clients on a specialized video for their business to be showcased on one of several national and local platforms. In most cases these clients payed an initial fee (as high as $1500 from what I’ve been told) to have their video created and then some recurring fee to what was often a middleman to keep the video on the web for their customers to see. The other set of companies was enlisting videographers/filmmakers to shoot generic videos, often how-to types of videos, which were placed online in some massive online searchable library. In this instance, there wasn’t a client so no initial or recurring fees were collected. However, the BIG payoff for these companies was the massive online traffic and subsequent advertising revenues.

In either case, the average payment to the videographers/filmmakers was around $200-$225 per video. Some would sweeten the temptation to the video/film folks by offering multiple segments in one assignment. On the surface the offer sounds really tantalizing. And for some video/film folks who are getting started it seems like a great deal to get paid for doing something you love to do.

Early on I recognized a major flaw in the system for these companies was their lack of a decent sales force in the field where the videos would be shot. The early business models were dependent upon either a detached middleman sales force, or a middleman with a local sales force but one who viewed and marketed the videos as an added value proposition rather than the product itself. They knew they had a problem. Recently one of those companies attempted to solve the problem (for themselves) by shifting to eliminate the middleman and further take advantage of the videogaphers/filmmakers under the rouse of offering a proposition where the video producers could make “as much money as they wanted to” by becoming the local sales force and offering a “free” video to any business (and if the business wanted to keep it online they could begin paying a monthly recurring fee after 6 free months or they could pay a hefty price up front -hefty enough to be a barrier to most of the businesses their sales force would be courting- to “own” the video outright). Sounds like a great deal for the video folks, right? Make as much money as you want doing what you love to do?! Everyone likes that proposition, right? Wrong and wrong.

So, I’m saying it out in the open now, the emperor has no clothes! Well, not literally, but all videographers and filmmakers should consider carefully before jumping in on some of these assignments. Don’t be drawn in by the rhetoric and take the time to step back, rub your eyes, and recognize what’s really happening here. For instance, the most recent adjustment of one company to allow you to pitch and shoot as many videos as you can give away. How much more money per video are you getting? $0.00 Yes, you are still being offered the same astounding $225 (often for $500-$1000 worth of work at going rates in your area). Who’s doing the majority of the work on each project? The company enlisting you or you? There was a time when one of these companies was getting $1,000 – $1,500 per video and you were seeing $225. You were creating the video that was necessary for the company to exist and they were throwing you a bone or worse the scraps from the meal. Now, not only are you still only getting $225 but you are providing a local sales force solving one of their greatest problems and costing them $0.00 for your added work.

So, I’m begging you. Don’t do it. While the lure of seeing income pretty quickly for doing that which you love stares you in the face, instead of buying into the false pretense go talk to some local small businesses yourself and see if you can work directly with them to shoot and edit a video they’ll love and then help them get it on their website and on their Google Business Ad. Charge them something that makes sense for the amount of work you are putting into it and something you and they can feel good about. Rather than just being a video person… now you are a partner in the success of their business.

Colorado Video Cooperative

I teach part time at a local community college here in Longmont CO. In the summer I taught a videography course and have also been teaching web design/development related courses. Right after the director of the department I teach in recruited me for the videography course I got a second email from her inquiring if I was okay with going down what she saw as two paths… video and web. My answer was pretty simple, “Have you seen YouTube lately?” Well, that may not be exactly what I said, but it was the simplified essence of my answer.

While many people have not made the connection between web design/development and video, there are a number of organizations and individuals who are waking up to this simple reality. In response to this exploding convergence of technologies, inspired (and convened) by Craig Kendall of Kendall Media Group, several videographers/filmmakers in the Northern Colorado area, put their heads together to form the Colorado Video Cooperative, or COVIDCO. “The initial primary purpose for the gathering of my peers,” says Kendall, “was really to just get folks together who ‘did what I did’.” At that first gathering the name COVIDCO emerged and some ideas for what the group could become.

For about two years Kendall had already been envisioning a group of independent video gurus who could leverage their expertise and equipment to assist small and local businesses achieve their business goals and take advantage of the explosion of video on the Internet. In October Kendall shared his thoughts, dreams, and ideas with Brian Brown, a fellow video professional and videographer in Longmont, and also one of the original COVIDCO participants. In December the two invited Todd Geer of Video Facets based in Loveland CO to sit down and get serious about the idea. Kendall had shared the idea with Geer in 2008 while the two were lamenting the weaknesses in a similar model of a national organization doing something similar to Kendall’s own idea, but missing the local connection and not valuing the work of the video professionals who produced, shot, and edited the actual videos.

It was at a December 2009 breakfast that the trio got serious about putting some resources behind the idea. In weeks, the trio were shooting video, creating a website, exploring partnership ideas, and building momentum toward an exciting new option for local businesses to get their word out to potential customers. By the end of January two videos were posted to the COVIDCO YouTube channel and available to appear on the client’s websites.

If you are a local Colorado business owner check out the COVIDCO website and read more about why you should be considering adding or diverting funds in your 2010 marketing budget to adding video to your website.

Michael [Bay] has always said sound is 50% of the experience of his films so therefore he puts a lot of effort into it.

“Transformers 2: Revenge of the Fallen” Sound for Film Profile from Michael Coleman on Vimeo.

This is a great lesson for anyone doing video work these days. I’ve seen lots of video by folks who call themselves professional, but they put very little attention on the audio portion of the work they do. Some even simply record the audio for their work using the on camera mic. This year, take your video to the next level and get at least one good mic to begin to use correctly when shooting your video. Then pay attention to it in post production… maybe 50% of your post production time?

Okay, that was fairly non-judgmental in introducing the issue, right? Now the not so judgmental portion and where I ask for your opinion. Personally, I hate this.

I went to look at the web site of the company he was promoting. I’d been there several years ago (hated it then too), but had not been back since. Wanting to give it an honest shake I tried again. No cigar. Here’s are some reasons why I hate it:

Tacky… I don’t think I’ve seen one of these yet that isn’t tacky.
JBYCDMYS… This is a principle everyone should learn, but especially those of us who work in the media world. Just Because You Can, Doesn’t Mean You Should. Placing these videos on your home page (and worse subesquent pages) to me is kinda like the craze when web folks were putting all kinds of widgets on web pages. Like the weather on a crafter’s page. Just because they could, not because they had a reason for it being there.
Gimmicky… It kind of says “desparate” to me. Kind of like, “Our site is boring… or not effective… so we’re throwing this video on here to try to fix it.” Oh, and green screen. It’s the latest craze. Clients think they have to have a green screen because it’s the latest cool thing going.
Technically challenging… I have a screaming Internet connection and on even the one on the company that does them’s web site was choking. Bad enough to have it there, but to have it stuttering is worse.
Often redundant… Many times when I’ve seen them, they are only saying what’s on the page, or telling you where you can go on the site and what you’ll find there. Isn’t that what content on the page is for? Isn’t that what good navigation is for? At least write some new and engaging content if you MUST do it.
Talent sucks… At least if you are going to do it, get someone who is REALLY REALLY REALLY good on camera.
Substitue for real content… Folks who are using video effectively on their web sites appear to be doing in a blogging or news this week about our business/topic type format. I feel like people are wanting to be cutting edge with video on their site, but won’t make the commitment to keep it up to date and relevant. The static “host” is a cop out on video for video’s sake.

I’m willing to admit I’m predisposed to my opinion, and may just have not seen the REALLY effective ones out there. So point me to them if you have some you’ve seen that really make it worthwhile. And what’s your opinion? Like ‘em? Hate ‘em?

Visit the Website to read the full article and view the videos

Came across a great article today on viral video characteristics. He links a bunch and gives an alliterated list of characteristics videos that go viral tend to have:

• Content
• Chance
• Characters
• Comical
• Community
• Compelling
• Creativity

Great stuff!

Some of its codec designs are known as VP3, VP4, VP5, TrueMotion VP6, TrueMotion VP7 and VP8. Its customers include Adobe, Skype, Nokia, Infineon, Sun Microsystems, Mediatek, Sony, Brightcove, and Move Networks….

Also noteworthy: Google could use the VP8 codec for YouTube in HTML5 mode, basically forcing its many users to upgrade to HTML5-compliant browsers instead of using Flash formats.

Smart move by Google, and possibly great news for innovation in web-based video viewing.

Great move Google! What do you think?

The first is a widget (or web page) called VideoSpace for Mac put out by Digital Heaven.

The second I discovered this morning (and am already falling in love) helping a student see if his video assignment would fit on his USB flash drive. It’s a web page optomized for iPhone called Footage Calc and it seems to have more options yet is simpler to use. I set a bookmark on a page on my iPhone so I have one click access to it anywhere as long as I have cell coverage or wifi.

Using Animoto by New Video Monday (Cori Chavez)