anything media

Watched this awesome video by Michael Coleman on Vimeo about the sound design in the new Transformers movie. It’s interesting on many fronts, but one of the most interesting is a statement made by at the very beginning made by Greg Russell, Re-recording Mixer:

Michael [Bay] has always said sound is 50% of the experience of his films so therefore he puts a lot of effort into it.

“Transformers 2: Revenge of the Fallen” Sound for Film Profile from Michael Coleman on Vimeo.

This is a great lesson for anyone doing video work these days. I’ve seen lots of video by folks who call themselves professional, but they put very little attention on the audio portion of the work they do. Some even simply record the audio for their work using the on camera mic. This year, take your video to the next level and get at least one good mic to begin to use correctly when shooting your video. Then pay attention to it in post production… maybe 50% of your post production time?