This is huge! Google Acquires Video Compression Technology Company On2
Wednesday, August 5, 2009 6:44
If you’ve been around web video for a while, you know that On2 is a very successful, high-quality flash codec giving H.264 a run for it’s money. And now Google owns it.
Some of its codec designs are known as VP3, VP4, VP5, TrueMotion VP6, TrueMotion VP7 and VP8. Its customers include Adobe, Skype, Nokia, Infineon, Sun Microsystems, Mediatek, Sony, Brightcove, and Move Networks….
Also noteworthy: Google could use the VP8 codec for YouTube in HTML5 mode, basically forcing its many users to upgrade to HTML5-compliant browsers instead of using Flash formats.
Smart move by Google, and possibly great news for innovation in web-based video viewing.
Great move Google! What do you think?
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